A P R O M P T
- What was the project about? Detail the different parts of the project.
- Were you able to apply the Gestalt Principles of Design and use them to guide your creative decisions?
- What was the most challenging part of the project?
- Drop in a final screenshot of the Poster here?
This project was a case study opportunity to reproduce a logo (in this case for the International Printing Museum) and share the requisite details with the "client" for the proper use of the reworked/reproduced logo. We learned many processes and details related to the pre-press process, including the evaluation of the color methods in the digital file (CMYK vs. RGB vs. Pantone vs. HEX) and how this can change the printing process.
We had the opportunity to create mockups with the new logo to show the "client" how the logo can be used on promotional material as well as for an event poster.
I used many Gestalt Principles in the creations of the poster design and client style guide. I had not considered design in this type of formal method and this is beneficial to my process.
The most challenging part was making adjustments to the InDesign template for the final project. I am less comfortable using InDesign, in fact this is why I signed up for this class in the first place. Using the software for a "real world" example like this style guide has helped me be more comfortable with the software and learn a few tricks and tools about it. I hope to keep going with it and continue to learn more about using InDesign as I see it is a useful and powerful tool.
Here is an image showing the final version of my poster design project for the International Printing Museum:
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